
illy Website
Year
2024
Agency
Design Group Italia
Role
UI & Design System Designer

Me and my team undertook a comprehensive overhaul of Illy's digital presence, focusing on unifying their design system and enhancing the user experience across platforms. We began by migrating the entire Illy design system into Figma, meticulously updating the component library to ensure consistency and scalability. This newly organized system was then integrated into Frontify, establishing a centralized hub for design assets and guidelines accessible to all stakeholders.
Spacing

Custom Icons

Palette

Typography

Buttons

Building upon this foundation, we embarked on a complete redesign of the Illy website. This involved not only a visual refresh but also a restructuring of the site's architecture to improve navigation and content discoverability. We designed a variety of landing pages tailored to specific campaigns and user journeys, each crafted to drive engagement and conversions. Throughout the process, we prioritized user-centered design principles, conducting thorough testing and iterative refinements to ensure an intuitive and enjoyable experience for Illy's customers.
Selected Works



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©2025 Francesco Coviello